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Payday loan ad wasn't intended to mislead - yeah,right!


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Payday lender Peachy in dodgy radio plug

 

When radio adverts for payday lender Peachy.co.uk stated the *representative annual interest, the voiceover didn't say 1,918% - it was instead read out as "nineteen eighteen per cent".

 

Peachy is owned by Cash On Go Limited, which has two directors, Efim Frumkin from Russia and Kristjan Novitski from Estonia.

 

The company said there was no intention to mislead.

 

However, the Advertising Standards Authority has banned the "ambiguous" plug because it "could have been misheard or misunderstood".

 

 

http://blogs.mirror.co.uk/investigations/2013/05/this-driving-licence-renewal-s.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mirror%2Finvestigations+%28Mirror+-+Investigations%29

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