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Supermarket pricing...


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Just a quick question-

Are there any guidelines surrounding pricing of food/drinks in supermarkets?

 

I live in (a dingy part of) North London, my partner lives in (a fancy part of) West London. I have noticed that things are more expensive in his Sainsburys than they are in mine. In particular there is a bottle of wine we buy regularly which costs £4.99 in my local store and £9.99 in his, quite a jump!:o

Both a sainsburys superstores (as opposed to sainsburys local/garage or any other type of sainsburys chain where I know prices can vary)

 

Has anyone else experienced this?

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Supply and demand, I'm afraid, and nothing illegal about it. They could argue that the cost of the premises and rates are a lot different in various places, etc... if they wanted to justify it, which they don't have to.

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