Advertising

[Kinc]

Well we have done our best with the MP's FSA etc. Now lets hit em where it really hurts.

 

I would guess that most banks proport to be wonderful and lovely, here below is a reason we should attack the next bank TV ad campaign, taken from the AD standards people Section 5 - Misleading Advertising

 

(3) Even if everything stated is literally true, an advertisement may still mislead if it conceals significant facts or creates a false impression of relevant aspects of the product or service.

 

 

The above could quite easily encompass - PPI, Penalty Charges, Bad Complaint Handling, Non - Compliance with the law and on and on.

 

Next bank media campaign needs to be looked at closely

[Gez]

Not sure how far you'd get with that but it is certainly misleading. What should also be looked at as misleading is banks who offer "free banking".

Their current arguments in the OFT case in which they say that charges are part of the price of the overall package of services for a current account completely contradict such a statement..

 

Of course, the "regulators" continue to allow them to have it both ways..