Price Promise - Retailer fails!

[deano_uk]

Hello,

This is posted in another section specific to the retailer concerned. I am also posting it here (general) as I hope that my post will help others as well as others helping this post etc etc.........

 

OK, i am not able to post links, so need to copy and paste:

 

This link:legislation.gov.uk/uksi/2005/2705/made states the following:

 

1.5.2. Do not make statements like “if you can buy this product elsewhere for less, we will refund the difference” about your “own brand” products which other traders do not stock, unless your offer will also apply to other traders' equivalent goods. If there are any conditions attached to the offer (eg it only applies to goods on sale in the same town or excluding Internet sales) you should show them clearly and prominently, with the statement.

 

 

 

 

I have quoted the above to the retailer concerned who have stated they are unable to match the price of equivalent goods as it is not identical to their own brand products.

If anyone can help further with this, it would be appreciated! Hopefully, this thread will also help others who have purchased something under the illusion there is a price promise, only to find out that the price promise does not apply since the retailer has their own brand goods making it impossible for the consumer to find an identical product with another retailer.

 

As far as I can see, the legislation makes it possible for consumers who have purchased a stores "own brand" product with a price promise to then seek an equivalent product with same specification, albeit a different manufacturer.

 

Any help or guidance in this would be appreciated! After quoting the above law to the retailer, I was told that it is not their store policy...

[slick132]

The case is discussed in detail here - http://www.consumeractiongroup.co.uk/forum/showthread.php?371931-Brighthouse-Price-Promise&p=4041538&viewfull=1#post4041538

 

Closing this thread to keep relevant discussion in one place.