You are certainly not alone with your experience. I bought a simple analogue Rotary watch costing £130 for every day use. Good reputation, good warranty etc. It stopped after 3 months. It was returned to them and had a new battery fitted. No charge. 13 months later it stopped again. Once more I returned it (with a copy of the original sales docket) asking whether they could advise why it had stopped. Was it another bad battery or an identifiable fault? I received through the mail a quote for replacing the battery (around £20) and resealing the case (£85 approx). I telephoned their service centre to ask again - why had it stopped. They advised that the battery is only expected to last about 12 months! This is clearly ridiculous. I have other watches with batteries that have lasted years. Many high street jewellers won't touch these watches in case they damage the seal so they have to be sent back to Rotary who then fleece you for not only the battery but for resealing the case again. And it get's worse because as soon as the service is due (what on earth is there to do to a battery powered, sealed case watch?!) you must return it again and pay for the service including another resealing charge to maintain your warranty. With their reputation for quality, if they can't guarantee trouble free service without further outlay for at least 5 years their lifetime warranty is worthless. I asked them to send it back. And yes, mine came in a jiffy bag too. I advised my local jeweller that I wasn't concerned about the seal. I won't be swimming in a leather strapped watch. He change the battery for just £8. Rotary? Never again!