Hi there,
Funnily enough, I've tried to do some searching before I placed my order on Thursday, but only just now found this thread.
Like yourself, I was quite dubious about the low price and how I'd never heard of them before. I did enquire about their company via the online chat and was told whoever was on the chat support had worked their for over 12 months, but the company has been there for 3 years.
My order was placed on Thursday and I received an e-mail today (but found in my junk folder) stating 'processed and payment received' with tracking details to follow. It also states to allow 3-5 working days. I'll post again once I hear about the tracking details as I can understand your concern.
This was at the footer of the e-mail "If you have any questions, please feel free to contact us at support at litegadgets.com or by phone at 0330 001 0137."
Hope that helps for now!