Hi, One of my cats went missing recently and so I decided to pay a company called Animal Search UK to produce some posters and do some advertising to help find her. As part of the advertising they did the following: 1) Came to my local area and asked neighbours whether they'd seen my cat. 2) Searched people's homes, gardens and sheds. 3) Asked neighbours to display posters in their windows. 4) Asked neighbours to check with their friends and family in the area whether they'd seen a cat like mine. 5) Put leaflets though the doors of people who weren't home. 6) Put up posters on lamp posts and bus stop shelters. 7) Visited local business and got their permission to display posters on their premises. 8) Arranged for me to be interviewed on the radio and in the local paper to highlight my cat's disappearance and appeal for help finding her. The publicity generated from all this was fantastic and there were several possible sightings of my cat as a result. This wouldn't have happened without Animal Search's involvement. None of the sightings turned out to be my cat but luckily she returned after 5 days anyway and thankfully was fine apart from having lost some weight. I think she must have been trapped in an empty house as she smelt of perfume. I'm insured with Petplan and they offer cover for advertising so I thought it would be no problem claiming for the cost of the advertising on my policy. Before I decided to go ahead with it I actually called Petplan and asked them whether the claim would be allowed. All they said was that they can't authorise any claims over the phone. It's now nearly 6 weeks since I sent my claim form in so I called today to ask about the progress of my claim. The person I spoke to informed me that they are only prepared to cover the cost of the posters and that they don't want to pay for the other part of the claim as 1) they don't consider the activities described above to constitute advertising, and 2) I should have carried out these activities myself. There is nothing in the policy documents to say that pet owners need to do all their own advertising so that argument is invalid. It's also very unfair to try to use that as an excuse not to pay as I have severe arthritis in my hip and so am unable to walk the distances that would be required to carry out door-to-door advertising. This was the main reason I hired Animal Search in the first place. To me their assertion that the advertising wasn't really advertising is crazy and is just another excuse to try to get out of paying. From Dictionary.com: Advertising: the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. The policy's terms and conditions don't have a definition for advertising, so the word can only be interpreted in its general sense, and the policy wording simply states "We will pay... the cost of advertising." There are a few exclusions but none of them relate to what I've claimed for. When I asked why I couldn't have been told the advertising wasn't covered when I'd called the first time, I was told that they'd never come across this type of claim before and so hadn't been sure whether it would be allowed or not. The advisor then went on to say that since my claim there have been lots of others. I find both these assertions impossible to believe as Animal Search have been in business for over 10 years. After speaking to a customer services advisor I spoke to her manager, and he repeated the same thing. He then said he'd forward my complaint to the complaints department and I'll hear from them within the next 2 weeks. It's quite obvious that they'll reject my complaint and I'll have to take further action to recover my money (about £750). I'm quite prepared to go to court if necessary but before I do that I'd like to hear other people's opinions. Would you consider the activities listed above to be advertising, and if not, why not? If you do agree with me, do you have any suggestions as to the best way to proceed? Thanks!