Just a quick update. I wrote to Iceland outlining the situation and got a phone call back from a very pleasant man in customer care who has promised to get in touch with Excel and get the ticket removed. I am waiting to see what the result of that is. I did point out in my e-mal that they had lost more revenue from me as a result of my not shopping in their store (and some of my friends), than Excel would receive as a fine.

Hi, new to this site, but would appreciate help. Parked in iceland car park without buying ticket, as didn't realise i needed one. Came back to car to find parking ticket. Advised by parking officer who was still present to appeal enclosing copy of till receipt as money could be claimed back from shop. Stupidly appealed, appeal refused. Am waiting for a response from Iceland. received 2nd letter from comapny yesterday asking for £100 to be paid in 7 days (despite ticket being disputed) or court action etc. Couple of things to note. Ticket machine was having ticket rolls repaced at time so probably would not have been usable anyway. Also letters have been receiving have wrong registration number for my vehicle even though correct on original ticket.